The key to all marketing is to understand why you're doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from CPA like into customer. So start brainstorming today - what are you marketing?
Before you begin to use CPA for marketing, consider if you really have the time to pull it off. You'll need someone to post at least once per day, and then you'll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access CPA. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.
Be sure to update your CPA page regularly. It doesn't matter how great your CPA page is. If you're failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
Think of CPA as a dialogue. A lot of people when they begin CPA marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, CPA is a social medium. You need to be social.
Do not post so much on your CPA page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. CPA recommends new page owners post no more than once or twice a week.
Add pictures to your profile page. People love pictures and it see this really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.
Respond to your fans. Remember CPA is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It'll build a lot of loyalty among your followers.
Now that you have all of this great advice at your fingertips, you have to put it to use. Take each tip one at a time and see how it can fit into your current CPA marketing strategy. You may find that you are better able to visualize what is necessary to reach success.